Forum user "Discomurf" wrote to General Mills, who bought up all of Ralston Purina's cereals when Ralston divested itself of its cold breakfast products.
He received this reply.
Thank you for contacting General Mills.
We appreciate that you have taken the time to tell us about your product flavor preference. Our research and development group relies on the data collected during market research activities, in addition to the feedback we receive from our consumers, to identify potential new products and packaging. Before any new product is released to market, they conduct extensive analysis and testing to determine if it will meet our quality standards, and ultimately, the expectations and preferences of our consumers.
We hope you continue to enjoy our products.