Sunday, March 08, 2009

Economic Recovery by Design

This week Barack Obama unveiled two new executive branch logos, one for, and one for the DOT's TIGER project (Transportation Investment Generating Economic Recovery).

Of course branding is no substitute for results, but what's notable about the Obama administration's efforts (in contrast to the Bush administration's) are that they 1) look crisply modern, and 2) don't come off as baldface lies.

The former was accomplished by hiring Mode Project, the design studio that helped develop Barack Obama's campaign logo. They in turn enlisted the help of designers Aaron Draplin and Chris Glass, two surprising hip choices for government work.

The question of lying is not entirely a political assumption I am making; Bush routinely appeared in front of backdrops that made actual claims ("Helping Small Business", "Strengthening America's Economy", "Mission Accomplished"). Had there been a functioning Office of Legal Counsel under Bush they might have insisted on adding an asterisk to each of these "logos".

Bold visual design can evoke emotions and create implications, but doesn't make such claims.

Of course over the coming years we'll see if the product actually matches the implied brand promise...


(Via Communicatrix, @gruber, et al.)

No comments: