Sunday, December 02, 2007
Jeep commercial. Laugh out loud funny.
Checked YouTube: yup, it's a popular (146,000 views and counting). Getting buzz on AdWeek.
The commercial features Andy Kim's 1973 pop single "Rock Me Gently," a crop of CGI animals, and spot on comic timing.
I laugh every time I see it.
R has asked me not to laugh.
L keeps asking me why it's funny. And thanks to YouTube, I can pause, and go cut by cut to point out the visuals that take what could have been a cheese fest into brilliant comedy.
Spot produced by Cutwater, a brand new boutique creative firm in San Francisco (started by Chuck McBride (former Executive Creative Director at TBWA/Chiat/Day) which, thanks to McBride's credentials, stole the Jeep account away from some Detroit firm).
High res version available at Cutwater's website, if you can navigate through its ubercool interface. (Why do design firms always want to hide their work behind pages of flash animation?)
We now have (to Deirdre's dismay) added "Rock Me Gently" to the iPod to the kids' favorites playlist.