TBWA\Chiat\Day: Hey. We could do something kinda like this Postal Service music video.
Steve Jobs: Cool! I like that!
[two weeks later]
TCD: Here's what we shot!
SJ: That doesn't look anything like what you showed me. Why would you change it?
TCD: Well, that was just to give you a sense of mood.
SJ: This is crap. Go back to what you showed me.
TCD: Um...
[two weeks later]
TCD: Ok, so we've gone and reshot this band's music video shot-for-shot like you asked. We even got the directing team who did it the first time. It still somehow seems like a bad idea.
SJ: You guys just don't get it. This ad is great.
Follow the link to see the side by side comparison.
[Update 1/18: Confirmation that the directors of the music video were, in fact, hired to "re-" direct the television commercial.
Tuesday, January 17, 2006
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