I knew Unilver owned Ben & Jerry's. And I figured out from the "save this Box Top for your school" tag on my Cascadian Farms organic Honey Nut O's cereal that they were owned by General Mills. Didn't know General Mills also owns Muir Glen (tomatoes). I didn't know Coke owns Odwalla.
The latest acquisition: Colgate now owns Tom's of Maine.
Maybe I shouldn’t have ever believed in a toothpaste or a shampoo or an ice cream. I now realize I didn’t really know that much about Tom or Anita or Ben, anyway. I don’t know yet whether L’Oréal is changing the Body Shop or vice versa, whether Tom is changing Colgate or being transformed. But I will now ask a lot more questions before I trust or believe in these companies again.