Snapea Copy

The copy on the back of the bag of "Snapea Crisps" (ingredients: green peas, corn oil, rice, salt) is jaw-droppingly bad, yet somehow also quite poignant. The tone seems inspired by an inter-departmental memo crossed with congressional resolution crossed with a 1940s newsreel.


"The pea has played an important role in dietary life and culture since the dawn of recorded history, and because of its nutritional value it has great potential for our dietary lives in the future. We are expecting to see the continuing development of "Snapea Crisps" as a delicate and tasty product which has taken advantage of the pea's original goodness, and we propose this product as a new type of snack."


The quality of the copywriting did not, however, keep me from eating two-thirds of the bag in a single sitting.