Sunday, December 09, 2007

Your the Comcast Photo Center Download Order

I do so much love when companies buy other companies, and don't rename the acquired company (because of perceived brand equity, or simply because they don't want to change the URL), but somehow deem it important that the parent company branding gains some visibility.

Tonight I paid a couple of nickels to download some photos from the online photo service Snapfish. Here is the header from the email I received from "Snapfish Service" as confirmation:


I will offer that the mindset that insists that "the Comcast Photo Center" will be an easy swap-out for all instances of the word "Snapfish" is the same mindset that insisted that the U.S. would be greeted liberators in Iraq.

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