Loard's, Loard's, Loard's

Last summer I couldn't find anything online about Loard's, our local ice cream shoppe.

Now it's been blogged, featured in the East Bay Express, and loards.com has gotten a slightly more modern makeover.

From the Express:

...Loard's makes relatively small batches of ice creams with relatively high fat content (about 16 percent), and what's known as "low overrun" — a minimal amount of pumped-in air, the notorious filler in big-factory ice cream.

I prefer it to the Fenton's, I gotta say.

This fall we're gonna host an ice cream social and have a Loard's/Fenton's faceoff, so that others will come to understand.